Everyday, at 5:30 AM, 23-year-old entrepreneur Nathan Latka’s iPhone alarm goes off. Seconds later, he’s in the kitchen making breakfast. He puts the frying pan on the lower-right burner and turns the dial to 7. What happens next is completely unexpected.
He sprints to the bathroom and takes a 4-5 minute shower knowing that if he stays longer, there is a risk of the house burning down.
On the one hand, Nathan’s ‘efficiency thinking’ saves time in the mornings and helps him in business. Nathan’s company, Heyo, is growing at 100%+ per year in part because of remarkable efficiency. It has 2,500+ customers, and their minimum plan is $25/month.
However, efficiency thinking comes with risks.
In this case, Nathan could be missing creative bursts of inspiration while enjoying a moment of relaxation in the shower.
When I started to write this article, my goal was to share the lessons learned of the world’s top relationship builders in the entrepreneurial ecosystem. What slowly emerged as I conducted 15+ interviews was not simply a checklist of steps to build better relationships. It was a completely different paradigm of approaching one’s career and life that complements the drawbacks of ‘efficiency thinking’.
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