Build a Lab, Not an Experiment

by Michael Simmons on Nov 26, 2009

I was recently inspired by an Entrepreneurial Thought Leaders podcast, featuring the founder of Zynga, Mark Pincus.

He was asked what advice he would have given his former self when he was starting his first company. His reply was that he would have built the company to test many different business models instead of just one. He further went on to explain how Zynga (100M+ active users) does thousands of tests.

This really hit me. So often, people think about starting a company as testing one idea. The reality is that most successful companies make multiple major business model changes until they find the one that scales.

When starting and growing a business, we should structure it to run lots of experiments instead of just one.



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I'm the co-founder of Empact, one of the leading entrepreneurship education organizations in the world. I'm obsessed with understanding how we all can lead meaningful lives that have a positive social impact. I love probing into the truth of how we experience life. I believe that challenges are what make us grow the most, and I openly share my experiences. Continue reading…


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